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	<title>good content</title>
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	<description>mostly, we do the words</description>
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		<title>good content</title>
		<link>http://goodcontent.wordpress.com</link>
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			<item>
		<title>Directors of content strategy: why corps need to create this post to save us from digital garbage</title>
		<link>http://goodcontent.wordpress.com/2009/11/10/directors-of-content-strategy-why-corps-need-to-create-this-post-to-save-us-from-digital-garbage/</link>
		<comments>http://goodcontent.wordpress.com/2009/11/10/directors-of-content-strategy-why-corps-need-to-create-this-post-to-save-us-from-digital-garbage/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 13:59:51 +0000</pubDate>
		<dc:creator>MAT</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Content strategist]]></category>
		<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Corporate communications]]></category>
		<category><![CDATA[Globalization]]></category>
		<category><![CDATA[Online strategy]]></category>

		<guid isPermaLink="false">http://goodcontent.wordpress.com/?p=553</guid>
		<description><![CDATA[In the time I&#8217;ve worked on corporate sites, now nearly ten years, I&#8217;ve learned a lot about the variety of tasks and skills involved: content creation, SEO and PPC, social media,  analytics, corporate (website) politics, metadata strategy, taxonomies, globalization, CMS, and this&#8230;
Corporate websites (incl. non-commercial organisation sites) haven&#8217;t really progressed beyond the ill defined goals [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodcontent.wordpress.com&blog=654251&post=553&subd=goodcontent&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://goodcontent.wordpress.com/2009/11/10/directors-of-content-strategy-why-corps-need-to-create-this-post-to-save-us-from-digital-garbage/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/301faea903c47905651324e15d1f14f8?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michelle Ticktin</media:title>
		</media:content>

		<media:content url="http://goodcontent.wordpress.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" medium="image">
			<media:title type="html">More...</media:title>
		</media:content>
	</item>
		<item>
		<title>Social gaming&#8217;s the next online fad</title>
		<link>http://goodcontent.wordpress.com/2009/10/29/social-gamings-the-next-online-fad/</link>
		<comments>http://goodcontent.wordpress.com/2009/10/29/social-gamings-the-next-online-fad/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 10:44:49 +0000</pubDate>
		<dc:creator>MAT</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[social gaming]]></category>

		<guid isPermaLink="false">http://goodcontent.wordpress.com/2009/10/29/social-gamings-the-next-online-fad/</guid>
		<description><![CDATA[http://blogs.ft.com/techblog/2009/10/social-games-to-change-the-world/
Now that social networking has lost its sheen, and it&#8217;s bedding down where it&#8217;s useful while disappearing where it&#8217;s not, the next rush of enthusiasm will be about social gaming.
While social gaming will be a lot of fun for some, it&#8217;ll have limited use for corpcomms, better fitted to advertising and marketing (if you make [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodcontent.wordpress.com&blog=654251&post=547&subd=goodcontent&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://goodcontent.wordpress.com/2009/10/29/social-gamings-the-next-online-fad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/301faea903c47905651324e15d1f14f8?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michelle Ticktin</media:title>
		</media:content>
	</item>
		<item>
		<title>Mckinsey wrote a report on 2.0</title>
		<link>http://goodcontent.wordpress.com/2009/04/30/mckinsey-wrote-a-report-on-20/</link>
		<comments>http://goodcontent.wordpress.com/2009/04/30/mckinsey-wrote-a-report-on-20/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 21:15:04 +0000</pubDate>
		<dc:creator>MAT</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://goodcontent.wordpress.com/?p=520</guid>
		<description><![CDATA[Another report on 2.0 and how corporations are using it. This one&#8217;s from Mckinsey and it&#8217;s called Six ways to make Web 2.0 work.
It&#8217;s okay-ish. If you&#8217;re an enthusiast, then you&#8217;ll probably like it. But it&#8217;s not very good at pointing out that:
1. You don&#8217;t have to do any of it. It&#8217;ll probably make little [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodcontent.wordpress.com&blog=654251&post=520&subd=goodcontent&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://goodcontent.wordpress.com/2009/04/30/mckinsey-wrote-a-report-on-20/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/301faea903c47905651324e15d1f14f8?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michelle Ticktin</media:title>
		</media:content>
	</item>
		<item>
		<title>Analytics for non-transactional sites</title>
		<link>http://goodcontent.wordpress.com/2009/04/30/analytics-for-non-transactional-sites/</link>
		<comments>http://goodcontent.wordpress.com/2009/04/30/analytics-for-non-transactional-sites/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 20:53:01 +0000</pubDate>
		<dc:creator>MAT</dc:creator>
				<category><![CDATA[Corporate communications]]></category>
		<category><![CDATA[Corporate online]]></category>
		<category><![CDATA[E-marketing]]></category>
		<category><![CDATA[Online strategy]]></category>
		<category><![CDATA[analytics]]></category>

		<guid isPermaLink="false">http://goodcontent.wordpress.com/?p=492</guid>
		<description><![CDATA[I&#8217;ve recently had to think about how to set measures and metrics for a corporate web estate that&#8217;s about the size of a small country.
Actually it&#8217;s not that big. I&#8217;ve worked on much larger corporate sites.
Up to now, the metrics the online team have been using are mainly  to do with reach, with a little [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodcontent.wordpress.com&blog=654251&post=492&subd=goodcontent&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://goodcontent.wordpress.com/2009/04/30/analytics-for-non-transactional-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/301faea903c47905651324e15d1f14f8?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michelle Ticktin</media:title>
		</media:content>
	</item>
		<item>
		<title>Edelman digital trends series</title>
		<link>http://goodcontent.wordpress.com/2009/03/08/edelman-digital-trends-series/</link>
		<comments>http://goodcontent.wordpress.com/2009/03/08/edelman-digital-trends-series/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 13:17:40 +0000</pubDate>
		<dc:creator>MAT</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Copy]]></category>
		<category><![CDATA[Corporate communications]]></category>
		<category><![CDATA[Corporate online]]></category>
		<category><![CDATA[Online strategy]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://goodcontent.wordpress.com/?p=461</guid>
		<description><![CDATA[Edelman&#8217;s Steve Rubel is publishing a series of  &#8216;insights&#8216; into digital trends.
I&#8217;ve read the first one (17 Feb, pdf 2mb) and it&#8217;s a pretty good overview.
Edelman is particularly strong in digital PR, illustrated by its recent paper on Obama&#8217;s social media toolkit (pdf), which describes the integration of digital channels into the general campaign (which [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodcontent.wordpress.com&blog=654251&post=461&subd=goodcontent&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://goodcontent.wordpress.com/2009/03/08/edelman-digital-trends-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/301faea903c47905651324e15d1f14f8?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michelle Ticktin</media:title>
		</media:content>
	</item>
		<item>
		<title>How to write rules for forums</title>
		<link>http://goodcontent.wordpress.com/2009/02/02/how-to-write-rules-for-forums/</link>
		<comments>http://goodcontent.wordpress.com/2009/02/02/how-to-write-rules-for-forums/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 22:23:59 +0000</pubDate>
		<dc:creator>MAT</dc:creator>
				<category><![CDATA[Copy]]></category>

		<guid isPermaLink="false">http://goodcontent.wordpress.com/?p=454</guid>
		<description><![CDATA[Take a lesson from CBS&#8217;s Rules of Engagement by Michael Rossellini.
Here&#8217;s an excerpt:
&#8220;&#8230;no libel, slander, no lying, no fabricating, no swearing at all, no words that teenagers use a lot that some people think aren&#8217;t swearing but we do, no insulting groups or individuals, no ethnic slurs and/or epithets, no religious bigotry, no threats of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodcontent.wordpress.com&blog=654251&post=454&subd=goodcontent&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/301faea903c47905651324e15d1f14f8?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michelle Ticktin</media:title>
		</media:content>
	</item>
		<item>
		<title>Leo Burnett&#8217;s website</title>
		<link>http://goodcontent.wordpress.com/2009/02/01/leo-burnetts-website/</link>
		<comments>http://goodcontent.wordpress.com/2009/02/01/leo-burnetts-website/#comments</comments>
		<pubDate>Sun, 01 Feb 2009 23:23:11 +0000</pubDate>
		<dc:creator>MAT</dc:creator>
				<category><![CDATA[Copy]]></category>

		<guid isPermaLink="false">http://goodcontent.wordpress.com/?p=452</guid>
		<description><![CDATA[Leo Burnett&#8217;s website has gone for a different approach (I don&#8217;t know when, but I just came across it):
1. It&#8217;s all about Flash
2. Frames are back
3. It talks a lot
4. The navigation is like catching a cat
5. It&#8217;s disturbing to be followed around by a pencil
www.leoburnett.com
None of the devices are new and there&#8217;s a reason [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodcontent.wordpress.com&blog=654251&post=452&subd=goodcontent&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://goodcontent.wordpress.com/2009/02/01/leo-burnetts-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/301faea903c47905651324e15d1f14f8?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michelle Ticktin</media:title>
		</media:content>
	</item>
		<item>
		<title>Web analytics nerds are people too</title>
		<link>http://goodcontent.wordpress.com/2009/01/07/analytics/</link>
		<comments>http://goodcontent.wordpress.com/2009/01/07/analytics/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 22:10:22 +0000</pubDate>
		<dc:creator>MAT</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[skateboarding]]></category>

		<guid isPermaLink="false">http://goodcontent.wordpress.com/?p=434</guid>
		<description><![CDATA[So there I am, reading Web Analytics Demystified while travelling on a bus towards the City first thing on a very dull, Baltic-cold morning, getting a little bored of conversion calculations and such like.
I&#8217;m about to close the book and grab some zees when I see the section  detailing how useful analytics tools can be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodcontent.wordpress.com&blog=654251&post=434&subd=goodcontent&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://goodcontent.wordpress.com/2009/01/07/analytics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/301faea903c47905651324e15d1f14f8?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michelle Ticktin</media:title>
		</media:content>
	</item>
		<item>
		<title>Social networking backlash offishul now mainstream press confirms it, innit</title>
		<link>http://goodcontent.wordpress.com/2008/12/30/social-networking-backlash-offishul-now-mainstream-press-confirms-it-innit/</link>
		<comments>http://goodcontent.wordpress.com/2008/12/30/social-networking-backlash-offishul-now-mainstream-press-confirms-it-innit/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 18:15:56 +0000</pubDate>
		<dc:creator>MAT</dc:creator>
				<category><![CDATA[Copy]]></category>

		<guid isPermaLink="false">http://goodcontent.wordpress.com/?p=418</guid>
		<description><![CDATA[There&#8217;s the Register&#8217;s story: Facebook in goldmine potential deficit (29 Dec)
http://www.theregister.co.uk/2008/12/29/social_networking_deloitte/
And the FT&#8217;s: Tories fail to connect on network sites (28 Dec)
http://www.ft.com/cms/s/0/565a229e-d395-11dd-989e-000077b07658.html
And The Guardian&#8217;s:  Freezing cold, no internet, boring: it&#8217;s a French web 2.0 &#8230;(10 Dec)
http://www.guardian.co.uk/technology/2008/dec/10/startups-internet
Think we can pack up this blog then&#8230;
       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodcontent.wordpress.com&blog=654251&post=418&subd=goodcontent&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://goodcontent.wordpress.com/2008/12/30/social-networking-backlash-offishul-now-mainstream-press-confirms-it-innit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/301faea903c47905651324e15d1f14f8?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michelle Ticktin</media:title>
		</media:content>
	</item>
		<item>
		<title>More about blogs</title>
		<link>http://goodcontent.wordpress.com/2008/12/28/more-about-blogs/</link>
		<comments>http://goodcontent.wordpress.com/2008/12/28/more-about-blogs/#comments</comments>
		<pubDate>Sun, 28 Dec 2008 20:36:12 +0000</pubDate>
		<dc:creator>MAT</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Copy]]></category>
		<category><![CDATA[Editorial skills]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://goodcontent.wordpress.com/?p=409</guid>
		<description><![CDATA[The BBC has an editorial strand called City Diaries, in the business section (http://news.bbc.co.uk/1/hi/business/7788608.stm).
Are these blogs? Are they user generated content? Are they vox pops? Are they amateur journalism?
They&#8217;re a bit &#8216;diary&#8217; blog, because they&#8217;re written in the first person, but they&#8217;re not owned by their authors so they&#8217;re not full blogs. (And there&#8217;s no [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=goodcontent.wordpress.com&blog=654251&post=409&subd=goodcontent&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://goodcontent.wordpress.com/2008/12/28/more-about-blogs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/301faea903c47905651324e15d1f14f8?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Michelle Ticktin</media:title>
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