Category Archives: Web 2.0

Mckinsey wrote a report on 2.0

Another report on 2.0 and how corporations are using it. This one’s from Mckinsey and it’s called Six ways to make Web 2.0 work. It’s okay-ish. If you’re an enthusiast, then you’ll probably like it. But it’s not very good … Continue reading

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Edelman digital trends series

Edelman’s Steve Rubel is publishing a series of  ‘insights‘ into digital trends. I’ve read the first one (17 Feb, pdf 2mb) and it’s a pretty good overview.

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More about blogs

The BBC has an editorial strand called City Diaries, in the business section (http://news.bbc.co.uk/1/hi/business/7788608.stm). Are these blogs? Are they user generated content? Are they vox pops? Are they amateur journalism?

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Corporate blogging

Had to stop and think when I read the corpcomms magazine’s feature story about corporate blogging. According to the article PR departments don’t get it: “Blogs are supposed to be personal, opinionated, informal and discursive. The idea is to create … Continue reading

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Web 2.0, social networking, and the rest … not the point

In his Prospect review of Against the Matchine by Lee Siegel, We-Think by Charles Leadbeater, and Here Comes Everybody by Clay Shirky, Andrew Keen says: “If this debate between Shirky, Leadbeater and Siegel about the relationship between community and technology … Continue reading

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Press releases, templates, activity over passivity

Todd Defren, Shift Communications, has posted the company’s updated social media press release. Helping companies structure their online content is always a good thing. It’s quite generous of Shift to offer the template for free. One of the template’s strengths … Continue reading

Posted in Content, Copy, Corporate communications, Corporate identity, Corporate online, Online strategy, PR, PR 2.0, Public relations, Usability, UX, Web 2.0 | Leave a comment

No mincing

If you haven’t read Jakob Nielsen’s December 07 Alertbox, Web 2.0 can be dangerous then have a quick go; let him take you back to basics with lines such as: ‘…on the Web, most people are bozos and not worth … Continue reading

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Over-tubed

Definition: when a company’s web 2.0 presence out-ranks its official or sales sites on Google and other search engines. Overclocking the web activity for an organisation might go like this: A contentious blog posted the Xmas before last by the … Continue reading

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Just don’t call it “loser-generated content…”

Matthew Stibbe over at Bad Language draws our attention to the wonderful StupidFilter Project. The idea? “To create a filter that will do for idiotic online content what spam filters do for junk mail”. From the StupidFilter FAQ: Q: Isn’t … Continue reading

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Royal YouTube

While *Le Web 3* organizers happily parlay about their version of Web 3.0, and while developers continue work to realise Tim Berners Lee’s conception of Web 3.0 (Symantic Web/giant datatbase), Web 2.0 has just received the royal stamp of approval. … Continue reading

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