Category Archives: Web 2.0

Mckinsey wrote a report on 2.0

Posted on April 30, 2009 by

Another report on 2.0 and how corporations are using it. This one’s from Mckinsey and it’s called Six ways to make Web 2.0 work. It’s okay-ish. If you’re an enthusiast, then you’ll probably like it. But it’s not very good … Continue reading →

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Edelman digital trends series

Posted on March 8, 2009 by

Edelman’s Steve Rubel is publishing a series of  ‘insights‘ into digital trends. I’ve read the first one (17 Feb, pdf 2mb) and it’s a pretty good overview.

Posted in Content, Copy, Corporate communications, Corporate online, Online strategy, PR, PR 2.0, Public relations, Reports, Web 2.0 | Leave a comment

More about blogs

Posted on December 28, 2008 by

The BBC has an editorial strand called City Diaries, in the business section (http://news.bbc.co.uk/1/hi/business/7788608.stm). Are these blogs? Are they user generated content? Are they vox pops? Are they amateur journalism?

Posted in Content, Copy, Editorial skills, Web 2.0 | Leave a comment

Corporate blogging

Posted on December 20, 2008 by

Had to stop and think when I read the corpcomms magazine’s feature story about corporate blogging. According to the article PR departments don’t get it: “Blogs are supposed to be personal, opinionated, informal and discursive. The idea is to create … Continue reading →

Posted in PR, PR 2.0, Public relations, Web 2.0 | 2 Comments

Web 2.0, social networking, and the rest … not the point

Posted on May 5, 2008 by

In his Prospect review of Against the Matchine by Lee Siegel, We-Think by Charles Leadbeater, and Here Comes Everybody by Clay Shirky, Andrew Keen says: “If this debate between Shirky, Leadbeater and Siegel about the relationship between community and technology … Continue reading →

Posted in Copy, Corporate communications, Corporate identity, Corporate online, Effectiveness, Online strategy, Public relations, Web 2.0 | Leave a comment

Press releases, templates, activity over passivity

Posted on April 27, 2008 by

Todd Defren, Shift Communications, has posted the company’s updated social media press release. Helping companies structure their online content is always a good thing. It’s quite generous of Shift to offer the template for free. One of the template’s strengths … Continue reading →

Posted in Content, Copy, Corporate communications, Corporate identity, Corporate online, Online strategy, PR, PR 2.0, Public relations, Usability, UX, Web 2.0 | Leave a comment

No mincing

Posted on February 20, 2008 by

If you haven’t read Jakob Nielsen’s December 07 Alertbox, Web 2.0 can be dangerous then have a quick go; let him take you back to basics with lines such as: ‘…on the Web, most people are bozos and not worth … Continue reading →

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Over-tubed

Posted on January 15, 2008 by

Definition: when a company’s web 2.0 presence out-ranks its official or sales sites on Google and other search engines. Overclocking the web activity for an organisation might go like this: A contentious blog posted the Xmas before last by the … Continue reading →

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Just don’t call it “loser-generated content…”

Posted on December 31, 2007 by

Matthew Stibbe over at Bad Language draws our attention to the wonderful StupidFilter Project. The idea? “To create a filter that will do for idiotic online content what spam filters do for junk mail”. From the StupidFilter FAQ: Q: Isn’t … Continue reading →

Posted in Copy, Web 2.0 | 3 Comments

Royal YouTube

Posted on December 24, 2007 by

While *Le Web 3* organizers happily parlay about their version of Web 3.0, and while developers continue work to realise Tim Berners Lee’s conception of Web 3.0 (Symantic Web/giant datatbase), Web 2.0 has just received the royal stamp of approval. … Continue reading →

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