March 8, 2009
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Content, Copy, Corporate communications, Corporate online, Online strategy, PR, PR 2.0, Public relations, Reports, Web 2.0 |
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Posted by MAT
December 20, 2008
Had to stop and think when I read the corpcomms magazine’s feature story about corporate blogging.
According to the article PR departments don’t get it:
“Blogs are supposed to be personal, opinionated, informal and discursive. The idea is to create a buzz, to start a debate and to stimulate interest. But a lot of buttoned-up, controlling PR departments just fail to understand this.”
What does the article’s author want: corporate courage? For the sake of what? A low-cost marketing tool? Read the rest of this entry »
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PR, PR 2.0, Public relations, Web 2.0 |
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Posted by MAT
May 5, 2008
In his Prospect review of Against the Matchine by Lee Siegel, We-Think by Charles Leadbeater, and Here Comes Everybody by Clay Shirky, Andrew Keen says:
“If this debate between Shirky, Leadbeater and Siegel about the relationship between community and technology sounds familiar that’s because it is. It’s at least version 5.0 of a conversation about industrial society begun by Rousseau and Marx and then, as the Web 2.0 crowd likes to put it, “remixed” by everyone…”*
He ends the article by drawing the focus out a little wider: Read the rest of this entry »
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Copy, Corporate communications, Corporate identity, Corporate online, Effectiveness, Online strategy, Public relations, Web 2.0 |
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Posted by MAT
April 27, 2008
Todd Defren, Shift Communications, has posted the company’s updated social media press release.
Helping companies structure their online content is always a good thing. It’s quite generous of Shift to offer the template for free.
One of the template’s strengths is it’s using the medium’s innovative structuring potential and moving beyond the metaphor of the *page* (avoiding using the web as a kind of backlit book).
Read the rest of this entry »
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Content, Copy, Corporate communications, Corporate identity, Corporate online, Online strategy, PR, PR 2.0, Public relations, Usability, User experience/usability, Web 2.0 |
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Posted by MAT
February 20, 2008
If you haven’t read Jakob Nielsen’s December 07 Alertbox, Web 2.0 can be dangerous then have a quick go; let him take you back to basics with lines such as:
‘…on the Web, most people are bozos and not worth listening to.’
‘…most business tasks are too boring to support community features…’
and Read the rest of this entry »
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Copy, Web 2.0 |
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Posted by MAT
January 15, 2008
Definition: when a company’s web 2.0 presence out-ranks its official or sales sites on Google and other search engines.
Overclocking the web activity for an organisation might go like this:
A contentious blog posted the Xmas before last by the ex-web editor comes top in Google rankings. Read the rest of this entry »
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Corporate communications, E-marketing, Effectiveness, Online strategy, PR, PR 2.0, Web 2.0 |
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Posted by MAT
December 31, 2007
Matthew Stibbe over at Bad Language draws our attention to the wonderful StupidFilter Project.
The idea? “To create a filter that will do for idiotic online content what spam filters do for junk mail”.
From the StupidFilter FAQ:
Q: Isn’t filtering stupidity elitist?
A: Yes. Yes, it is. That’s sort of the whole point.
The team are currently seeding their program with user-generated comments from places like Youtube, “that ever-inspiring font of stupidity”. You can check out the sort of stuff they’re churning up on their “randomized stupidty” page here.
Just hit refresh a few times and you’ll weep for the future of the internet.
And here’s xkcd’s take on the same subject…
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Copy, Web 2.0 |
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Posted by ob