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Category Archives: Team leadership
My favourite content approval process
Once upon a time in another life a director of corporate communications drew this content approval process for me. Thought I’d share …
Posted in Content strategy, Online strategy, Public relations, Team leadership
Tagged content, Copy, workflow
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Back from the brink of extinction: the content strategist
Why do organizational websites become unweildy beasts? By ‘organization’ I mean both companies and non-commercial entities. What do I mean by ‘unweildy beasts’? Everything that makes Jakob Nielsen cry:
Posted in Corporate communications, Online strategy, Team leadership
Tagged content strategist, content strategy
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Four stages to mature corporate content
In April 2006 Jakob Nielsen wrote about Corporate Usability Maturity. The gist is that it takes companies some time, prolonged and sustained internal lobbying and a few finger-burning lessons for companies to accept the usability argument. Well, here are my … Continue reading