Back from the brink of extinction: the content strategist

Why do organizational websites become unweildy beasts?

By ‘organization’ I mean both companies and non-commercial entities.

What do I mean by ‘unweildy beasts’?

Everything that makes Jakob Nielsen cry:

It’s easy, ain’t it?

Four stages to mature corporate content

In April 2006 Jakob Nielsen wrote about Corporate Usability Maturity. The gist is that it takes companies some time, prolonged and sustained internal lobbying and a few finger-burning lessons for companies to accept the usability argument.

Well, here are my insights (theory based on experience) using the same model: stages to corporate content maturity.

Stage 1. The internal focus