Category Archives: Team leadership

My favourite content approval process

Posted on February 13, 2012 by

Once upon a time in another life a director of corporate communications drew this content approval process for me. Thought I’d share …

Posted in Content strategy, Online strategy, Public relations, Team leadership | Tagged , , | Leave a comment

Back from the brink of extinction: the content strategist

Posted on December 16, 2008 by

Why do organizational websites become unweildy beasts? By ‘organization’ I mean both companies and non-commercial entities. What do I mean by ‘unweildy beasts’? Everything that makes Jakob Nielsen cry:

Posted in Corporate communications, Online strategy, Team leadership | Tagged , | 3 Comments

It’s easy, ain’t it?

Posted on September 9, 2007 by
Posted in Corporate communications, Corporate online, Globalization, Team leadership | Leave a comment

Four stages to mature corporate content

Posted on May 28, 2007 by

In April 2006 Jakob Nielsen wrote about Corporate Usability Maturity. The gist is that it takes companies some time, prolonged and sustained internal lobbying and a few finger-burning lessons for companies to accept the usability argument. Well, here are my … Continue reading →

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