Category Archives: Online strategy

My favourite content approval process

Posted on February 13, 2012 by

Once upon a time in another life a director of corporate communications drew this content approval process for me. Thought I’d share …

Posted in Content strategy, Online strategy, Public relations, Team leadership | Tagged , , | Leave a comment

What’s a good content strategy?

Posted on August 5, 2011 by

Stop publishing. That’s a very good strategy for corporates. Have you noticed how bloated the big corporate and organisational sites are these days? How much of all those millions of words, millions of hours of video and audio, is useful? … Continue reading →

Posted in Content, Content strategy, Copy, Corporate communications, Corporate online, Online strategy, Public relations | Tagged | 1 Comment

Books on content strategy

Posted on June 6, 2011 by

A few books about Content Strategy have come out recently. Kristina Halvorsen’s “Content Strategy”, published by New Riders press; “Elements of Content Strategy” by Erin Kissane, published by A Book Apart; and “Clout” by Colleen Jones, also New Riders. These … Continue reading →

Posted in Content, Content strategy, Copy, Editorial skills, Online strategy, Usability, UX | 1 Comment

a museum without walls

Posted on May 26, 2011 by

So the other night I was reading Douglas Crimp’s 1980 essay “On the Museum’s Ruins” (published in “The Anti-aesthetic: Essays on Postmodern Culture”). Crimp’s subject is the way the emergence of post-modern art in the 1960s and 70s challenged the … Continue reading →

Posted in Content, Content curation, Content strategist, Content strategy, Copy, Differentiators, Online strategy | 2 Comments

Directors of content strategy: why corps need to create this post to save us from digital garbage

Posted on November 10, 2009 by

In the time I’ve worked on corporate sites, now nearly ten years, I’ve learned a lot about the variety of tasks and skills involved: content creation, SEO and PPC, social media,  analytics, corporate (website) politics, metadata strategy, taxonomies, globalization, CMS, … Continue reading →

Posted in Content, Content strategist, Content strategy, Corporate communications, Globalization, Online strategy | Leave a comment

Analytics for non-transactional sites

Posted on April 30, 2009 by

I’ve recently had to think about how to set measures and metrics for a corporate web estate that’s about the size of a small country. Actually it’s not that big. I’ve worked on much larger corporate sites. Up to now, … Continue reading →

Posted in analytics, Corporate communications, Corporate online, e-marketing, Online strategy | Leave a comment

Edelman digital trends series

Posted on March 8, 2009 by

Edelman’s Steve Rubel is publishing a series of  ‘insights‘ into digital trends. I’ve read the first one (17 Feb, pdf 2mb) and it’s a pretty good overview.

Posted in Content, Copy, Corporate communications, Corporate online, Online strategy, PR, PR 2.0, Public relations, Reports, Web 2.0 | Leave a comment

Back from the brink of extinction: the content strategist

Posted on December 16, 2008 by

Why do organizational websites become unweildy beasts? By ‘organization’ I mean both companies and non-commercial entities. What do I mean by ‘unweildy beasts’? Everything that makes Jakob Nielsen cry:

Posted in Corporate communications, Online strategy, Team leadership | Tagged , | 3 Comments

Scary stories from the front

Posted on July 30, 2008 by

So, I discovered recently (belatedly) that journalism students do courses in … computer assisted reporting. Well, that’s not so surprising is it? What is surprising is that with a little bit of brains, some experience and a tiny amount of … Continue reading →

Posted in Copy, Corporate communications, Corporate online, Online strategy | Leave a comment

Is there a future for corporate websites?

Posted on June 23, 2008 by

No. Well, not as we currently know them. Site sections devoted to company information such as About Us, Our Business/What we do, Our company, Corporate social responsibility, and so on have no future. The information they do contain that has … Continue reading →

Posted in Copy, Corporate communications, Corporate online, Online strategy, Public relations, Usability | Leave a comment