Category Archives: Effectiveness

Just don’t buy, but can’t say why

Posted on May 13, 2008 by

Nielsen’s post, Alertbox: Middle-Aged Users’ Declining Web Performance has me muttering under my breath. He says: “Between the ages of 25 and 60, the time users need to complete website tasks increases by 0.8% per year.”

Posted in e-Reports, Effectiveness, Usability, UX | Leave a comment

Web 2.0, social networking, and the rest … not the point

Posted on May 5, 2008 by

In his Prospect review of Against the Matchine by Lee Siegel, We-Think by Charles Leadbeater, and Here Comes Everybody by Clay Shirky, Andrew Keen says: “If this debate between Shirky, Leadbeater and Siegel about the relationship between community and technology … Continue reading →

Posted in Copy, Corporate communications, Corporate identity, Corporate online, Effectiveness, Online strategy, Public relations, Web 2.0 | Leave a comment

Rankings from the Financial Times/Bowen and Craggs

Posted on April 10, 2008 by

The FT’s annual website effectiveness index was published on April 2.

Posted in Content, Corporate communications, Corporate identity, Corporate online, Effectiveness | Leave a comment

Over-tubed

Posted on January 15, 2008 by

Definition: when a company’s web 2.0 presence out-ranks its official or sales sites on Google and other search engines. Overclocking the web activity for an organisation might go like this: A contentious blog posted the Xmas before last by the … Continue reading →

Posted in Corporate communications, e-marketing, Effectiveness, Online strategy, PR, PR 2.0, Web 2.0 | Leave a comment

Need to cut costs? Hit delete.

Posted on January 5, 2008 by

The rate of profit is falling for USA corporates (see EUI: 40% risk of recession in the United States by Robin Bew). It doesn’t take a genius to predict there will be a (further) spending squeeze for most companies. How … Continue reading →

Posted in Buzzword bingo, Content, Copy, Corporate online, Editorial skills, Effectiveness, Online strategy | Leave a comment

Yes, Mr Nielsen, right you are…

Posted on October 1, 2007 by

Jakob Nielsen’s Alertbox, October 1, Blah-Blah Text: Keep, Cut, or Kill? has a great piece of advice: take the red pen to the extraneous introductory text and cut to the chase. He then points out that: “It’s easy to tell … Continue reading →

Posted in Copy, Editorial skills, Effectiveness, Usability | Leave a comment

Online marcomms and corporate comms: same family, different faces?

Posted on September 13, 2007 by

Over the past five years I’ve learned a lot about consultancies’ and companies’ approaches to corporate and marketing websites. It seems to me that the development and performance measures of websites today are dominated by a marketing-communications approach, no matter … Continue reading →

Posted in Copy, Corporate communications, Corporate online, Editorial skills, Effectiveness, Online strategy, Public relations | Leave a comment

Web 2.0: what’s the problem?

Posted on August 9, 2007 by

The memory of dot.bomb has faded enough now that even the most conservative of executives are under pressure to build a Web 2.0 presence to supplement standard company websites and other established online activities. No doubt Web 2.0 applications and … Continue reading →

Posted in Copy, Corporate communications, Effectiveness, Online strategy, Public relations, Web 2.0 | Leave a comment

Making content crystal clear, globally

Posted on August 3, 2007 by

Newly out in paperback in the UK is David Crystal’s 2006 book, How Language Works. Crystal, a respected linguist and a prolific writer, argues that: “Language change is inevitable, continuous, universal and multidirectional. Languages do not get better or worse … Continue reading →

Posted in Copy, Effectiveness, Globalization | Leave a comment

Content creation and effectiveness

Posted on June 18, 2007 by

Many companies use in-house contributors for sourcing and posting content to their websites. Who are these people? What do they contribute? And can that contribution be shown to be successful?

Posted in Copy, Editorial skills, Effectiveness | Leave a comment