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Category Archives: e-marketing
Get it right
As Michael Cimino said, “If you don’t get it right, what’s the point?” It’s not an original point, but apparently it’s one digital content suppliers can’t seem to learn, at the cost of their credibility. Confused.com is the latest victim … Continue reading
Analytics for non-transactional sites
I’ve recently had to think about how to set measures and metrics for a corporate web estate that’s about the size of a small country. Actually it’s not that big. I’ve worked on much larger corporate sites. Up to now, … Continue reading
Customer service does email
I tried out website/email customer service this week. My chosen companies? British Telecom and Siemens. British Telecom answered my question within a day, which is excellent. Happily the response to my question was in the second line, just after they … Continue reading
Posted in Content, Copy, Customer service, e-marketing, Online strategy
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Over-tubed
Definition: when a company’s web 2.0 presence out-ranks its official or sales sites on Google and other search engines. Overclocking the web activity for an organisation might go like this: A contentious blog posted the Xmas before last by the … Continue reading
Social networking for doctors and … er… drug companies?
For those companies looking at web 2.0 as a means of brand building and marketing, take notes on this collaboration. Pfizer’s just hooked up with social/medical networking website sermo.com, which boasts 30,000 members and 2,000 new doctors signing up per … Continue reading
Posted in Copy, Corporate online, e-marketing, Medical blogs, PR 2.0, Web 2.0
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