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Category Archives: Differentiators
a museum without walls
So the other night I was reading Douglas Crimp’s 1980 essay “On the Museum’s Ruins” (published in “The Anti-aesthetic: Essays on Postmodern Culture”). Crimp’s subject is the way the emergence of post-modern art in the 1960s and 70s challenged the … Continue reading
How to be different…or not
The online world makes companies easy to compare: you just open several browser tabs and find the product or company websites you want to compare and flick from one to another. That’s hard to do with magazine articles, or TV … Continue reading
Rankings
Benchmarking results for global corporates were published yesterday in the Financial Times with an article called Corporate websites: How well are we being served? by David Bowen of Bowen Craggs & Co. The “Index of corporate website effectiveness” (rankings list) … Continue reading
Why being “passionate” doesn’t make you different
Every company seems to be passionate these days: passionate about customer service, passionate about delivery, passionate about solutions. Not to mention passionate about creating passionate users. The trouble is, when being “passionate about” everything from selling woodscrews to building user … Continue reading
Posted in Buzzword bingo, Copy, Corporate identity, Differentiators
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Shouldn’t usability companies use usable copy?
If you’re trying to sell the advantages of usability (or “user-centred design” or “good customer experience” or whatever it’s called this week) then your own website should be the first place to start. So why are the sites of so … Continue reading
Posted in Buzzword bingo, Copy, Corporate identity, Differentiators, Usability
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