Domain name strategy

Today’s FT.com article, Blackstone turns hostile on website names,  is a pretty good short course on how to approach domain name strategy from a reputational point of view. (It’s more Continue reading →

Why corporate websites matter

For anyone who didn’t already realise how much trouble ill maintained and resourced websites can get organisations into, two recent high profile examples of mistake or omission unequivocally make the case. Continue reading →

Online crisis communications. Bearing the pressure

Is Bear Stearns doing online *crisis communications* (about its sudden rescue and sale) or *communication avoidance*? Its homepage on Sunday 16 March looked like this : (click to enlarge) The Continue reading →