Directors of content strategy: why corps need to create this post to save us from digital garbage

In the time I’ve worked on corporate sites, now nearly ten years, I’ve learned a lot about the variety of tasks and skills involved: content creation, SEO and PPC, social media,  analytics, corporate (website) politics, metadata strategy, taxonomies, globalization, CMS, and this…

Corporate websites (incl. non-commercial organisation sites) haven’t really progressed beyond the ill defined goals they started with more than a decade ago, and in some cases almost double that: “It’s new. We need it. Do it. Content? Whatever’s available in the brochures will do.”