Benchmarking results for global corporates were published yesterday in the Financial Times with an article called Corporate websites: How well are we being served? by David Bowen of Bowen Craggs & Co.
The “Index of corporate website effectiveness” (rankings list) is available as a download (pdf or html) from the FT.
Looking through the rankings and the websites, it’s clear that it takes both investment and hard work to produce effective websites. The standards set by Siemens, BP, IBM and the others raise the bar for everyone else. It won’t do to be a global corporate and have a sub-standard website.
Last year the FT benchmarking report was done by Hallvarsson & Halvarsson. Some of their webrankings are available online.
>Summary on e-consultancy
Posted by MAT 