This blog is for people who are in the business of developing and providing content for digital distribution and use (e.g. editors, writers, content strategists, website managers). Mostly, we cover content development for companies and organisations.
What is content? Content is everything a website or digital product says, regardless of format. Functionality is everything it does.
A content developer’s task can extend from designing appropriate content models, e.g. linear for passive consumption versus interactive non-linear, to the information (text or other formats) provided for task guidance, labelling and classification, metadata and enhancing search results. It all depends on what the product’s for.
Between us we’ve racked up 25 years working in digital content. OB started in 1998 and MAT started in 2000. We’ve worked in digital retail, marketing and corporate communications covering everything from financial services through FMCG to medical devices. We have in-depth knowledge of the role of content in branding, marketing and user experience.
Before digital, we were print journalists. We’ve written for film as well. And we’ve both been playing video games since they were housed in big cabinets at high-street arcades.
We aren’t information architects, nor do we have information organisation or library sciences backgrounds. We aren’t designers. Where does our specialism fit in to digital product development? We do the words, mostly.
