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Monthly Archives: February 2012
My favourite content approval process
Once upon a time in another life a director of corporate communications drew this content approval process for me. Thought I’d share …
Posted in Content strategy, Online strategy, Public relations, Team leadership
Tagged content, Copy, workflow
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Xstrata’s new website
A nice looking website at Xstrata. Newly redesigned and colourful like no other corporate website, setting it apart from the crowd while still conforming to the de facto standards required from an organisation (e.g. home, about, what we do, press/media, … Continue reading
Posted in Content strategy, Copy, Corporate online
Tagged company website, content usability, corporate content
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What is content strategy?
It’s one of those questions that’s been addressed by a lot of people but not satisfactorily answered. (See our blog for examples of Books on content strategy; or check Linkedin or the variety of blogs and digital magazines for different views.)
Posted in Content, Content strategist, Content strategy
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