How to write rules for forums

Take a lesson from CBS’s Rules of Engagement by Michael Rossellini.

Here’s an excerpt:

“…no libel, slander, no lying, no fabricating, no swearing at all, no words that teenagers use a lot that some people think aren’t swearing but we do, no insulting groups or individuals, no ethnic slurs and/or epithets, no religious bigotry, no threats of any kind, no bathroom humor, no comparing anyone to Hitler, Stalin or Pol Pot. We expect heated, robust debate, but comments should be polite and civil. We consider this to be public space so behave and write accordingly.”

http://www.cbsnews.com/stories/2005/10/20/utility/main959709.shtml

Leo Burnett’s website

Leo Burnett’s website has gone for a different approach (I don’t know when, but I just came across it):

1. It’s all about Flash

2. Frames are back

3. It talks a lot

4. The navigation is like catching a cat

5. It’s disturbing to be followed around by a pencil

www.leoburnett.com

None of the devices are new and there’s a reason Leo Burnett’s alone in their choice of design and devices.

Seems like ‘marketing’ just can’t get over Flash.

Sigh.