So there I am, reading Web Analytics Demystified while travelling on a bus towards the City first thing on a very dull, Baltic-cold morning, getting a little bored of conversion calculations and such like.
I’m about to close the book and grab some zees when I see the section detailing how useful analytics tools can be in measuring search success ratios.
Riveting stuff. Not. Read the rest of this entry »
Posted by MAT 