There’s the Register’s story: Facebook in goldmine potential deficit (29 Dec)
http://www.theregister.co.uk/2008/12/29/social_networking_deloitte/
And the FT’s: Tories fail to connect on network sites (28 Dec)
http://www.ft.com/cms/s/0/565a229e-d395-11dd-989e-000077b07658.html
And The Guardian’s: Freezing cold, no internet, boring: it’s a French web 2.0 …(10 Dec)
http://www.guardian.co.uk/technology/2008/dec/10/startups-internet
Think we can pack up this blog then…
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The BBC has an editorial strand called City Diaries, in the business section (http://news.bbc.co.uk/1/hi/business/7788608.stm).
Are these blogs? Are they user generated content? Are they vox pops? Are they amateur journalism? Read the rest of this entry »
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Links to essays, blogs and a book about blogging
The Internet, mobile phones and blogging. How new media are transforming traditional journalism (PDF). Rena Kim Bivens, University of Glasgow, Glasgow media group. (Currently posted on Glasgow University Media Group’s homepage.)
Agenda of the Corporate Blog, by Todd Defren on PR Squared (Dec 10).
Also see Institute of Network Cultures.
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A List Apart has an interesting blog defining content professionals.
http://www.alistapart.com/articles/contenttiousstrategy
Also see Skillset’s definitions of content professionals, starting with content strategist at http://www.skillset.org/interactive/careers/profiles/article_4746_1.asp.
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Had to stop and think when I read the corpcomms magazine’s feature story about corporate blogging.
According to the article PR departments don’t get it:
“Blogs are supposed to be personal, opinionated, informal and discursive. The idea is to create a buzz, to start a debate and to stimulate interest. But a lot of buttoned-up, controlling PR departments just fail to understand this.”
What does the article’s author want: corporate courage? For the sake of what? A low-cost marketing tool? Read the rest of this entry »
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Posted by MAT
Why do organizational websites become unweildy beasts?
By ‘organization’ I mean both companies and non-commercial entities.
What do I mean by ‘unweildy beasts’?
Everything that makes Jakob Nielsen cry: Read the rest of this entry »
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