Common sense and usability rules

There are a lot of best practices when it comes to online content and usability. Some of them are best, and some of them are merely practices.

Three “practices” that have made it through to corporate marketing and web departments are: making users scroll is bad; opening links in a new window is good; lists (and secondary navigation) of more than 5-7 items are bad.

Traffic — the tools and the tasks

WebTrends, Google Analytics, HBX — which one’s best?

It’s always a pain for corpcomms web teams to decide which one to choose. Not least because whenever you read books about this stuff (or go to courses) they’re inevitably geared towards e-commerce sites.

Corpcomms webteams have to use their imaginations (not a bad thing) to figure out some way of taking action based on the information from metrics.

So what if there are a million visits to the site every year. So what if the bounce rate is high. So what if the unique visitor traffic is going up.