Monthly Archives: March 2007

Rankings

Posted on March 29, 2007 by

Benchmarking results for global corporates were published yesterday in the Financial Times with an article called Corporate websites: How well are we being served? by David Bowen of Bowen Craggs & Co. The “Index of corporate website effectiveness” (rankings list) … Continue reading →

Posted in Benchmarking, Corporate identity, Differentiators, Usability | Leave a comment

Style & Substance: Wall Street Journal sub’s blog

Posted on March 14, 2007 by

I like this blog, Style & Substance by Wall Street Journal stylebook editor, Paul Martin. Being a competent writer (of any sort) means you take on board a fact of writing life: mistakes in the copy are unavoidable. Corporate people … Continue reading →

Posted in Copy, Corporate identity, Public relations, Usability | Leave a comment

Content update cycles

Posted on March 13, 2007 by

It may seem obvious to say it but the “page last updated” or “site last updated” or copyright dates on a corporate website have a very important function. They don’t just indicate when the website or page was created: they … Continue reading →

Posted in Copy, Online strategy, Usability | Leave a comment

PR needs some PR

Posted on March 6, 2007 by

A friend of mine has being doing lots of interesting research into PR and online communications. I know from my own experience that the way PR departments handle online activities leaves a lot to be desired. Some are worse than … Continue reading →

Posted in PR 2.0 | Leave a comment

A passion for education…

Posted on March 5, 2007 by

The Ridings school in Halifax is in the news today, having been put into “special measures” for the second time in 10 years following a bad report from Ofsted inspectors. Here are few highlights from the Ofsted report: “The headteacher … Continue reading →

Posted in Buzzword bingo | 1 Comment

Classic

Posted on March 4, 2007 by

This job ad is as sure an example of corporate just-add-water-and-mix copy writing as I’ve ever seen. Someone said that it’s “proof that all you need to do is randomly re-arrange the words “passion”, “values”, “commitment”, “solutions”, “implement” and “strategy” … Continue reading →

Posted in Buzzword bingo, Copy, Corporate identity | 2 Comments

Say what the company does. A hard task, well worth it

Posted on March 4, 2007 by

In theory, it should be easy to talk about the company. In practice, it’s hard work. It’s common for corporate websites to seem “loose”. What I mean by that is, as a user and a company outsider, I go from … Continue reading →

Posted in Buzzword bingo, Copy, Corporate identity | Leave a comment